Pantene

Brief:
Highlight the benefits of the new Pantene Bamboo collection across South America, connecting the ingredient story to a Latin American audience in a way that feels relevant, expressive, and rooted in culture.

Role:
Art Director leading concept and visual direction. Developed the CGI approach to bring bamboo’s strength, flexibility, and resilience to life through key visuals. Partnered across design and production to ensure the work felt dynamic, elevated, and culturally resonant.