Brief:

Create an activation to celebrate WhatsApp’s partnership with Arsenal by turning a culturally iconic football moment into a sharable fan experience.
Role:


Led the art direction and visual development of the activation, shaping the concept into a culturally relevant experience that felt social, and unmistakably ownable to both WhatsApp and Arsenal. Developed the look and feel of the installation, photo booth, and branded outputs to encourage fans to recreate Thierry Henry’s legendary knee-slide celebration and instantly share the moment on WhatsApp