WhatsApp Privacy
Brief:
Through human stories, show how WhatsApp group chats can actually solve everyday coordination. Highlight how messy and most group chats feel today, and reposition WhatsApp as seamless, organized alternative. Demonstrate clear product value through its features.Demonstrate clear
product value through its features.
Role:
Joined midway to help refine and scale a 403-asset campaign (287 digital, 116 OOH). Focused on integrating features into real-life moments so each execution clearly showed utility, and defined guidelines for stylized UI and motion to maintain clarity and consistency.
Credits:
Creative Director: Jan Jaworski
Copywriter: Kate Ursu
Directors: Martina Magorin
Editors: Golden
Post Production: Golden
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Laura Zarate
Associate Creative Director
Art Direction
Design
Brand Systems
In-Product
Based in New York City
Made in Colombia ©