Brief:


Create an exclusive, fan-centered Instagram Close Friends experience to celebrate Childish Gambino’s album launch. Bring the feature to life both in-product and IRL, using the intimacy of Close Friends to make fans feel part of a trusted, inner circle.
Role:


Art direction across the experience and on-site creative lead during the activation. Worked closely with the talent team on the day to ensure the experience ran seamlessly, while capturing the event for social and bringing the concept to life through the shoot.