@MetaAI  Launch

Brief:


Launch the first Meta AI social account and establish a visual identity that could introduce the product while building trust around AI. The goal was to communicate how Meta AI supports human connection and everyday interactions across Meta’s platforms.

Role:


Creative Lead responsible for developing the look and feel of the channel. I created the visual system centered around the Meta AI ring, introducing soft blur shapes, motion, and a new color approach to make the experience feel warm, intelligent, and approachable. The system helped translate complex AI concepts into clear, social-first storytelling.