Brief:

Reposition Instagram as a place for connection among teens by introducing a feature that surfaces personalized interaction insights. Designed to celebrate relationships in a fun, shareable way, reinforcing connection as a key driver of brand love.
Role:
Lead creative and designer, in charge defining an evolved visual system for personalized connection insights. Developed scalable gradient treatments within the three-color rule, partnering with engineers and animators to bring each data card to life with clarity and consistency.