Google Pixel x NYT

Brief:


Showcase the power of Google Pixel 6 True Tone by highlighting more accurate and inclusive representation across skin tones. Address the gap in traditional camera technology through human storytelling that centers real people and their lived experiences.
Role:


Supported art direction and design across the campaign. Helped source photographers known for authentic representation and contributed to a visual approach supporting the  development of social assets to demonstrate the power of True Tone while acknowledging the history of representation. Assisted in collaboration with Phill Wilson, Dolores Huerta, and Ruby Bridges to connect past inequities to a more equitable present.