Brief:Create a global in-app content series that introduces WhatsApp features and tips through short-form video and copy, helping drive engagement, growth, and retention across more than 2 billion users.

Role:

Shaped the creative direction and visual development of the series, defining the approach across storytelling and illustration. Guided agency partners through development and execution, ensuring the work stayed cohesive, scalable, and distinctly WhatsApp across formats and markets.