I’m currently an Art Director at Meta in New York, shaping work across campaigns, design systems and social.

I care deeply about ideas, but equally about the conditions that allow them to become stronger.

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I value curiosity, rigor, and honest conversations. I believe the strongest work comes from questioning our own thinking, bringing different perspectives together, and pushing toward something people genuinely feel.

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As AI continues to reshape how creative work is made, I believe human judgment becomes even more important. Craft, taste, and the ability to recognize the importance of human centered storytelling.

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Growing up in Bogotá and building a career far from home has  shaped the way I see the world. The small details we carry with us. Wherever we go, we inevitably leave something behind, but we also have the opportunity to create new paths for those who come next.

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Outside of work, I write about the evolving ethics of AI on a burner account. Or... boxing.

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Experience

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Meta
2022 – Present

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Edelman
2020 – 2022

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Grey Group
2019 – 2020

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ANNEX88
2019

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CARE
2018 – 2019