Arsenal x WhatsApp
Credits:
Group Creative Director: Jan Jaworski
Creative Director: Ricard Valero,
Jose Luis Martinez, Naz Nasli
Post-production: Still Kidz
Producer: Summer Gregori, Charlotte Petterson
Motion: Julia Roig
Brief:
Create a partnership launch that celebrates Arsenal fandom, extending from film into an activation built around one of the club’s most iconic cultural moments.
Role:
Launched a hero film for Arsenal, Facebook, and WhatsApp, establishing a creative world that extended into a live fan activation. The visual direction carried across the installation, photo booth, and branded outputs, turning Thierry Henry’s iconic knee slide into a social first experience fans could recreate and share on WhatsApp.
Laura Zarate
Associate Creative Director
Art Direction
Design
Brand Systems
In-Product
Based in New York City
Made in Colombia ©