Brief:
Create an evergreen series inviting YA to rediscover what Facebook actually do for them.

Resulting on the creation of a podcast format: The host being new to Facebook, and each guest knowing the feature, share the unexpected ways they use Groups, Marketplace and Reels. The result is a campaign built less on feeling like a demo but chasing the moment as, “wait, Facebook does that?”

built less on feeling like a demo but chasing the moment as, “wait, Facebook does that?”

Role:
Led the creative evolution and art direction of the concept, building on an idea originated by another team and shaping it into a fully realized visual direction.