Brief:
Launched Meta AI through TV spots that showcased key features, including voice, in a way that felt seamless and integrated into everyday life. Focused on human-centered storytelling to make AI approachable and relevant.

Role:
Led art direction and shaped the storytelling for 2 of the 3 launched Meta AI TV spots: Book Club, a planning-led concept about leaning into what you love, framing AI as an amplifier rather than a replacement, and Yes, Chef, an everyday parenting story grounded in the small, real moments of daily life. Every detail was crafted to introduce new technology in a way that feels familiar, human, and easy to step into.