Instragram x MTA NY
Credits:
Group Creative Director: Belen Marquez,
Design Creative Director: Christy Silva
Creative Directors: Michaela McCormick Raegan Allsbrook
Art Director: Lynn Nakamura
Copywriters: Kate Ursu, Neha Embar, Jessy Cole
Design: Kevin Garcia, Lynn Oh, Julia Roig Fernandez
Agency: Haven+Kin, Hornet, SGK
Photographer: Poupay
Brief:
Develop a campaign with the MTA celebrating creativity on the New York subway through real NYC creators. The idea extended from limited-edition MetroCards into a multi-borough OOH and social campaign rooted in everyday expression.
Role:
Helped shape the campaign concept alongside art directors, designers, and creative directors, turning real subway moments into a cohesive creative platform. Developed the visual direction with photographers and partners to build a distinctly New York campaign across OOH, social, and the MetroCard experience.
