Brief:
Through human stories, show how WhatsApp group chats can solve everyday coordination. Highlight the messiness of group chats today and position WhatsApp as a more seamless, organized alternative, demonstrating clear product value through its features.

Role:
Joined midway to help refine and scale a 403-asset campaign across digital and OOH. Focused on integrating product features into real-life moments, while defining guidelines for stylized UI and motion to keep the work clear and consistent across executions.