Brief:
Create a partnership launch that celebrates Arsenal fandom, extending from film into an activation built around one of the club’s most iconic cultural moments.

Role:
Launched a hero film for Arsenal, Facebook, and WhatsApp, establishing a creative world that extended into a live fan activation. The visual direction carried across the installation, photo booth, and branded outputs, turning Thierry Henry’s iconic knee slide into a social first experience fans could recreate and share on WhatsApp.